"It's bloody hard to come up with a good idea, let alone big idea, so I'm looking for entries that are well thought out and executed. Effort equals reward, so they will be rewarded."
Pat Doherty is principal counsellor at Creative Counsel Limited.
She has worked as a creative and Creative Director at great agencies including AMV, BBH, Saatchi and Leo Burnett,
She's also been on national and international award juries and won lots of Cannes, D&AD, BTAA and Campaign awards.
Pat likes awards and powerful effective ideas.
So she set up Creative Counsel to train and advise creatives and clients in how to understand each other.
So they can help each other to achieve those big, effective, award winning idea.