"Big ideas are still the single most important thing in advertising today, whichever side of the 'line' it's on. Some people think that big ideas are only needed for big placements (TV, cinema, OOH), but big ideas are even more crucial on tiny screens like mobile (so Facebook & Instagram), and as that's where most of us spend most of our time (we're spending more time on mobile than watching TV these days), the opportunity is VERY exciting. I'm very chuffed to be judging an award that focuses on this fundamental. All hail the big idea!"
Julie's advertising career began with a gin and tonic, a good bra and a motorbike, (though not in the way you might expect). And she has since bounced between every type of advertising finally landing as Creative Director in agencies such as Sunshine, R/GA and Mother, before becoming Creative Strategist at Facebook & Instagram. She works in their Creative Shop helping brands and ad agencies to make their ads better on the platforms. Though her job is like being a mini ad agency in a single person – and as such, it's ridiculously good fun. On the side she writes plays, screenplays, short stories and books, overly-instagrams her dog, and runs a supperclub for singles in her home in Brockley.