Originally from Australia, she became ECD of Proximity BBDO in 2001. Under her Creative Directorship the agency won over 200 international and national awards and was one of the first to transition into a digital agency, creating work for P&G, VW, SHELL, J&J, Lloyds, Aviva, TV Licensing, Mondolez, Royal Mail, Orange, Mars, Capital One and RNLI.
In 2013 she joined independent ad agency Karmarama to become the Group Executive Creative Director, with the task of creating an integrated advertising community, capable of delivering media-neutral ideas for their clients including Honda, BBC, Cobra, Air New Zealand and Costa Coffee. In 2016 she became the ECD of Cheil UK.
Caitlin is passionate about doing the right thing by consumers and creating brand experiences that start with consumers’ lives not a media channel.
She has sat on, or was foreman for juries at Cannes, D&AD, Creative Circle, DMA’s and Campaign Bigs. She is a member of WACL and speaks regularly on behalf of the industry, particularly on the subject of helping more women stay and thrive in the UK creative industries.
She also owns three of London’s most popular independent café’s: Lantana in Fitzrovia, Shoreditch and Camden.